Michelle Niziol, vice president of ARLA Propertymark and director of IMS Property Group, discusses what Purplebricks’ latest financial results mean for the industry, as published on Estate Agent Today 30.06.2017.
Niziol says: “It is important that consumers have choice and the Purplebricks offering is giving property sellers a platform to enable them to take more of the property transaction into their own hands. As their results show, there is clearly a place for them in the market.
“However, I believe that many consumers will still want a face-to-face agent led service and so we won’t see online or hybrid agents dominating the sector any time soon.
“The industry needs to be mindful of the power of technology and how technology can enhance the customer experience. It’s important to move with the times.”
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